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description: Identifying the Challenges
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# Challenges and Our Game Plan

### &#x20;**Airdrop Fragmentation**

In the current landscape, the airdrop scene is highly fragmented. Users are forced to navigate through multiple platforms, each with its own unique set of requirements for participation and verification. This scattered approach creates confusion, wastes time, and ultimately reduces user engagement. For projects, this means missing out on potential participants who are deterred by the cumbersome process.

### &#x20;**Low Participation Rates**

Emerging projects often struggle to attract significant participation due to the scattered nature of airdrop offerings and the complexity of sign-up processes. Many potential participants are turned off by the repetitive and time-consuming nature of registering across different platforms, leading to lower than expected engagement rates and diminished impact for the projects.
